As a blogger, you should increase your personal branding by writing articles under your own name. However, many high-quality articles require the help of other experts in a specific field. In these cases, using a guest blog as your authentic voice is ideal. Hosts get fresh ideas for their blogs and readers gain access to quality content. But there are several factors to consider when engaging in guest blogging.
Hosts should plan ahead when writing guest posts. They should include keywords to increase the blog’s exposure and build trust with the audience. Additionally, your newly acquainted readers will have an easier time finding your blog and finding your content relevant to their interests. Plus, including links to your blog in the post helps traffic. Additionally, including links to products you recommend in your article helps those sites grow as well. All of these factors contribute to the success of an article.
That said, it’s important not to overdo it when writing under another person’s name. A few obvious indicators that someone else wrote your post include: using their exact words and referring to them by their first name only. At times, people mistakingly believe that someone else’s work is their own. This is why expert authors should always cite their sources when writing they must personally experience something they’ve learned from a book or another source. Consequently, they must verify all information they use in their works so other people don’t mistake it for their own thoughts.
Hosts also need to make sure any copyrighted information they include does not violate copyright laws. For example, including photos from other websites without permission violates copyright laws when using creative commons licenses does not. Plus, some websites have policies against including photos on their blogs unless they are specifically approved for use by the owner of the photo. It’s also a good idea to ask others before using quotes from another source- even if it’s someone famous- just in case they contact the website with a copyright complaint.
By embracing the various benefits of guest post blogging, you can effectively increase your personal branding and provide quality content for others. However, using another person’s words can lead to misconstruing someone else’s work as yours if you’re not careful. Hosts are also advised to check other people’s blogs before featuring their content on theirs. That way, everyone gets more exposure for their work!
