Search Engine Optimization, or SEO as we popularly call it, is the way businesses work today. SEO has shown the potential that was unknown before. Using so many strategies, from on-page to off-page, we can build our businesses/brands from the ground up quickly and efficiently.
The segment that is popular to most is on-page optimization. However, consider off-page as the dark horse of SEO. Off-page SEO strategies improve your search rankings and grow your website’s visibility in search engine results pages (SERPs).
But what does a good off-page SEO strategy entail? A professional SEO in Sydney might give you a better strategy specific to your business, but let’s discuss the basics in this blog post!
1. Quality Backlink Building
Backlinks, otherwise called inbound links, are links from other websites to your site. Google regards these links as votes of confidence in your content. This leads to organic traffic, better lead conversions, and improved SERP rankings.
However, you must remember that not all backlinks are equal. It’s vital to focus on high-quality, relevant, and authoritative backlinks. In simple words, it means the host website you are getting a backlink from must have good domain authority (DA).
After you list down high DA websites, you can acquire backlinks through guest posting, an incredibly proven method. Otherwise, you can also try influencer outreach or creating remarkable content that naturally attracts links.
2. Guest Blogging
Guest blogging is a strong off-page SEO strategy. By contributing valuable content to authoritative websites in your niche, you can establish your expertise, reach a new audience, and earn high-quality backlinks.
But this requires efficient planning and proper pitching.
- Research the host website and create a few topics to pitch in.
- Email a professional pitch stating the benefits of this potential collaboration.
- Write a well-researched and informative article.
- Make sure the article is relevant to the host site’s audience.
- Include images or infographics that interest the target audience.
- Tag additional useful links and resources for the audience.
3. Social Media Engagement
Many keep social media activities separate from SEO, a rookie mistake. Active engagement on social platforms can indirectly influence your search rankings. So, try combining both and creating a better effect.
Popular platforms:
- Quora
- YouTube
When your content gets liked, shared, or commented on, it can increase your website’s visibility and traffic. Moreover, Google considers these social signals as a measure of content quality and relevance.
4. Influencer Outreach
Collaborating with influencers in your industry can help you gain exposure to a wider audience. Not only does it increase your followers, but it can also help your backlinks. When influencers share your posts or mention your business, it can lead to more backlinks and increased credibility in the eyes of both your audience and search engines.
So, you can try collaborating with an influencer in your Niche. Even micro-influencers can help you in their own way.
5. Online Reputation Management
Tracking and managing your online reputation is important. As you know, positive reviews and mentions of your brand can enhance your trustworthiness, which may indirectly impact your search rankings. Conversely, negative reviews and poor online reputation can harm your SEO efforts.
One way to control this is by providing good services to your customers. Even when you have a negative review, try to mend it by providing follow-up services. It can change the way the general public perceives your brand.
Having a reliable, professional SEO in Sydney is very helpful for building a positive brand reputation.
6. Social Bookmarking
Submitting your content to social bookmarking sites like Reddit, Quora, and Digg can also generate traffic and backlinks. It is a lesser-known strategy compared to others, yet a very effective one.
An expert SEO in Sydney would be better at this, as it’s a long-term game. They ensure to contribute genuinely valuable content rather than spamming these platforms, and they also do it regularly.
7. Forum Participation
Participating in forums and online communities connected to your niche lets you showcase your expertise and engage with potential customers. By including your website in your forum signature and contributing helpful responses, you can earn backlinks and increase brand visibility.
8. Influential Content Creation
Create high-quality, comprehensive, and shareable content that others in your industry find valuable. When you consistently produce informative articles, infographics, videos, or other content, it can naturally attract backlinks and social shares.
9. Brand Mentions
Even without a direct link to your website, brand mentions across the web can positively affect your SEO in Sydney. Google’s algorithm recognizes brand mentions and may reward you with higher rankings, especially if these mentions come from authoritative sources.
One organic way to get valuable brand mentions is by consistently providing high-quality products/services. Good work is sure to be appreciated!
10. Local SEO and Citations
Ifyour business serves a local audience, local SEO is crucial for you. First, claim and optimize your Google My Business listing and ensure your business information is consistent across online directories and citation sources.
Being consistent can boost your local search rankings.
Considering Expert SEO in Geelong?
Check Out Make My Website, one of the most capable digital agencies in Australia. Whether you are looking for a web design agency in Geelong or SEO in Geelong, you can contact Make My Website. They have experts for every website-related service.
Feel free to set up a consultation with one of their specialist and understand their work process. You will surely find them dependable and professional.
